Evaluation of Automobile Manufacturing Enterprise Competitiveness from Social Responsibility Perspective

Artykuł przedstawia system wskaźników oparty na społecznej odpowiedzialności, uwzględniający główne wskaźniki na poziomie zatrudnienia, rządu, konsumenta, partnera biznesowego, korzyści ekologicznych i zawierający 18 elementów pozwalających ocenić konkurencyjność branży samochodowej. Na systemie wskaźników oparto ocenę modeli integrujących teorię rozszerzenia, AHP i GEM. Korzystając z przyjętego systemu i modelu oceny przeprowadzono następnie badania empiryczne. Uzyskane rezultaty pokazują, że zastosowana metodologia pozwala nie tylko rozwiązać problemy wynikające z niedociągnięć innych metod wymagających dużych baz danych, ale także pozwala na lepsze zrozumienie mechanizmów i uwarunkowań odnoszących się do tego, w jaki sposób koncepcja społecznej odpowiedzialności biznesu wpływa na konkurencyjność, a poprzez to znakomicie nadaje się do zastosowania w ocenie konkurencyjności branży samochodowej.

Słowa kluczowe:

odpowiedzialność społeczna, konkurencyjność branży samochodowej, teoria rozszerzenia, GEM

Bibliografia

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Ocena konkurencyjności branży samochodowej z perspektywy odpowiedzialności społecznej. (2016). Problemy Ekorozwoju , 11(2), 89-98. https://ph.pollub.pl/index.php/preko/article/view/4947

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Numer Tom 11 Nr 2 (2016)

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