Evaluation of Automobile Manufacturing Enterprise Competitiveness from Social Responsibility Perspective

The article proposed an index system based on social responsibility, including the main index of Employee dimension, Government dimension, Customer dimension, Business partner dimension, Ecological benefits dimension and the sub- index which comprised 18 indexes to evaluate the automotive manufacturers competitiveness. Based on the index system, an evaluation model integrates by extension theory and AHP and groups eigenvalue method (GEM) was introduced. Using established evaluation system and evaluation model, an empirical analysis is elaborately explained. The key result of the evaluated show that the index system and evaluation model built in this research not only can overcome the shortcomings of other methods requiring large data but also can clear the mechanisms and determinants of how CSR produces competitiveness, so it has a good applicability in automobile manufacturing enterprise competitiveness evaluation.