The evolution and impact of artificial intelligence in market analysis: A quantitative bibliometric exploration of the past thirty-five (35) years

Artificial Intelligence (AI) is now involved in almost every field of activity, with its expansion driven by the significant benefits it brings to our daily activities. This research paper examines the evolution and impact of AI applications in market analysis through a comprehensive bibliometric study. To the best of our knowledge, this paper is unique by considering various papers related to market analysis, including market trend analysis, market segmentation, consumer behavior, and competitive analysis in this bibliometric study. It also identifies global regions where AI techniques are most extensively developed for these purposes. This research is based on 4,051 relevant documents related to AI and market analysis, published in the Scopus database over the last thirty-five years. The findings indicate a significant exponential increase in scientific output related to AI applications in market analysis, particularly started from 2010. The countries leading in AI-driven market analysis research include India, China, and the USA