INFORMATION SYSTEM FOR DIAGNOSTIC COMPETITIVENESS OF THE HOSPITALITY INDUSTRY OF THE REGIONS OF UKRAINE
Liudmyla Matviichuk
kalishl.y@gmail.comLutsk National Technical University, Faculty of Customs Affairs, Materials and Technologies (Ukraine)
https://orcid.org/0000-0003-1694-6178
Olena Liutak
Lutsk National Technical University, Faculty of Business and Law (Ukraine)
https://orcid.org/0000-0002-4293-0586
Yuliia Dashchuk
Lutsk National Technical University, Faculty of Customs Affairs, Materials and Technologies (Ukraine)
https://orcid.org/0000-0001-6394-017X
Mykhailo Lepkiy
Lutsk National Technical University, Faculty of Customs Affairs, Materials and Technologies (Ukraine)
https://orcid.org/0000-0003-2470-6780
Svitlana Sidoruk
Lutsk National Technical University, Faculty of Customs Affairs, Materials and Technologies (Ukraine)
https://orcid.org/0000-0002-7403-6909
Abstract
The purpose of this article is to study the main problems and prospects of ensuring the competitiveness of the hospitality industry of the regions of Ukraine in modern conditions, taking into account international experience in the context of deepening integration ties. The work carried out a diagnosis of the level of competitiveness of the hospitality industry of the regions of Ukraine, based on the developed information system of indicators for assessing the conditions of the competitiveness of the hospitality industry of the region and the formed matrix of the competitiveness of the hospitality industry of the region. A comparison was made of the conditions for ensuring competitiveness, the level of competitive advantages and the level of competitiveness of the hospitality industry of the regions of the state in the pre-war period, as well as the diagnosis of the competitiveness of the hospitality industry of the regions of the state was carried out. The positions of the regions in the pre-war and war periods in terms of the level of competitiveness and availability of tourism potential were determined. A matrix for the selection of target indicators of the integration strategy of regions of Ukraine that have preserved their tourist potential is proposed. The results of the study revealed the main problems of ensuring the competitiveness of the hospitality industry in the regions of Ukraine, and highlighted the potential prospects of the studied processes taking into account the conditions of European integration.
Keywords:
information system, competitiveness, hospitality industryReferences
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Authors
Liudmyla Matviichukkalishl.y@gmail.com
Lutsk National Technical University, Faculty of Customs Affairs, Materials and Technologies Ukraine
https://orcid.org/0000-0003-1694-6178
Authors
Olena LiutakLutsk National Technical University, Faculty of Business and Law Ukraine
https://orcid.org/0000-0002-4293-0586
Authors
Yuliia DashchukLutsk National Technical University, Faculty of Customs Affairs, Materials and Technologies Ukraine
https://orcid.org/0000-0001-6394-017X
Authors
Mykhailo LepkiyLutsk National Technical University, Faculty of Customs Affairs, Materials and Technologies Ukraine
https://orcid.org/0000-0003-2470-6780
Authors
Svitlana SidorukLutsk National Technical University, Faculty of Customs Affairs, Materials and Technologies Ukraine
https://orcid.org/0000-0002-7403-6909
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