INFORMATION SYSTEM FOR DIAGNOSTIC COMPETITIVENESS OF THE HOSPITALITY INDUSTRY OF THE REGIONS OF UKRAINE

Liudmyla Matviichuk

kalishl.y@gmail.com
Lutsk National Technical University, Faculty of Customs Affairs, Materials and Technologies (Ukraine)
https://orcid.org/0000-0003-1694-6178

Olena Liutak


Lutsk National Technical University, Faculty of Business and Law (Ukraine)
https://orcid.org/0000-0002-4293-0586

Yuliia Dashchuk


Lutsk National Technical University, Faculty of Customs Affairs, Materials and Technologies (Ukraine)
https://orcid.org/0000-0001-6394-017X

Mykhailo Lepkiy


Lutsk National Technical University, Faculty of Customs Affairs, Materials and Technologies (Ukraine)
https://orcid.org/0000-0003-2470-6780

Svitlana Sidoruk


Lutsk National Technical University, Faculty of Customs Affairs, Materials and Technologies (Ukraine)
https://orcid.org/0000-0002-7403-6909

Abstract

The purpose of this article is to study the main problems and prospects of ensuring the competitiveness of the hospitality industry of the regions of Ukraine in modern conditions, taking into account international experience in the context of deepening integration ties. The work carried out a diagnosis of the level of competitiveness of the hospitality industry of the regions of Ukraine, based on the developed information system of indicators for assessing the conditions of the competitiveness of the hospitality industry of the region and the formed matrix of the competitiveness of the hospitality industry of the region. A comparison was made of the conditions for ensuring competitiveness, the level of competitive advantages and the level of competitiveness of the hospitality industry of the regions of the state in the pre-war period, as well as the diagnosis of the competitiveness of the hospitality industry of the regions of the state was carried out. The positions of the regions in the pre-war and war periods in terms of the level of competitiveness and availability of tourism potential were determined. A matrix for the selection of target indicators of the integration strategy of regions of Ukraine that have preserved their tourist potential is proposed. The results of the study revealed the main problems of ensuring the competitiveness of the hospitality industry in the regions of Ukraine, and highlighted the potential prospects of the studied processes taking into account the conditions of European integration.


Keywords:

information system, competitiveness, hospitality industry

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Published
2023-12-20

Cited by

Matviichuk, L., Liutak, O., Dashchuk, Y., Lepkiy, M., & Sidoruk, S. (2023). INFORMATION SYSTEM FOR DIAGNOSTIC COMPETITIVENESS OF THE HOSPITALITY INDUSTRY OF THE REGIONS OF UKRAINE. Informatyka, Automatyka, Pomiary W Gospodarce I Ochronie Środowiska, 13(4), 132–138. https://doi.org/10.35784/iapgos.5394

Authors

Liudmyla Matviichuk 
kalishl.y@gmail.com
Lutsk National Technical University, Faculty of Customs Affairs, Materials and Technologies Ukraine
https://orcid.org/0000-0003-1694-6178

Authors

Olena Liutak 

Lutsk National Technical University, Faculty of Business and Law Ukraine
https://orcid.org/0000-0002-4293-0586

Authors

Yuliia Dashchuk 

Lutsk National Technical University, Faculty of Customs Affairs, Materials and Technologies Ukraine
https://orcid.org/0000-0001-6394-017X

Authors

Mykhailo Lepkiy 

Lutsk National Technical University, Faculty of Customs Affairs, Materials and Technologies Ukraine
https://orcid.org/0000-0003-2470-6780

Authors

Svitlana Sidoruk 

Lutsk National Technical University, Faculty of Customs Affairs, Materials and Technologies Ukraine
https://orcid.org/0000-0002-7403-6909

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