Comparative analysis of the quality of Polish banks internet services
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Abstract
The article presents the results of a comparative analysis of the quality of websites and mobile websites of sixteen largest banks operating in Poland. The analysis was conducted taking into account multiple criteria of choosing the optimal website under certain circumstances. Sixteen different criteria in three different areas have been defined, those areas being: functionality and accessibility, innovation, safety. Using the method of weighted criteria, a ranking has been made in each of the groups and for the final criterion. Multiple-criteria decision analysis allowed the identification of the highest quality banking systems.
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