Usability analysis of advertising websites interfaces with the use of the universal design principles

Jan Marciniec

jan.marciniec@pollub.edu.pl
Department of Computer Science, Lublin University of Technology, Nadbystrzycka 36B, 20-618 Lublin, Poland (Poland)

Dominik Kondraciuk


(Poland)

Abstract

The aim of the research was to observe how the usage of the universal design principles influences on the accessibility and usability of websites. As one of the analysis’ subjects there was chosen the popular advertising website. It has been confronted with a newly implemented application offering the same functions, but improved with the requirements resulting from the universal design. In order to compare those two services there was conducted the study with the use of eye-tracking, LUT checklists and WAVE Evaluation Tool. These methods made it possible to demonstrate the differences between websites caused by the contrasting implementation methods. The results showed that an application of universal design principles has a positive impact on the websites’ accessibility and usability.


Keywords:

universal design, usability, accessibility, user experience

World Health Organization, World report on disability, World Health Organization, 2011.
  Google Scholar

A. Buczek, J. Sikorski, Dostępność stron internetowych wybranych instytucji użyteczności publicznej dla osób z niepełnosprawnością, Niepełnosprawność 30 (2018) 281-294, https://doi.org/10.4467/25439561.NP.18.031.9869.
DOI: https://doi.org/10.4467/25439561.NP.18.031.9869   Google Scholar

M. Popiołek, Wykluczenie cyfrowe w Polsce, Nierówności społeczne a wzrost gospodarczy 32 (2013) 310-320.
  Google Scholar

D. A. Ryley-Huff, Web Accessibility and Universal Design: A Primer on Standards and Best Practices for Libraries, Library Technology Reports 48 (2012) 29-35, https://doi.org/10.5860/ltr.48n7.
DOI: https://doi.org/10.5860/ltr.48n7   Google Scholar

C. Ehmke, S. Wilson, Identifying Web Usability Problems from Eye-Tracking Data, The 21st British HCI Group Annual Conference University of Lancaster (2007), https://doi.org/10.14236/ewic/HCI2007.12.
DOI: https://doi.org/10.14236/ewic/HCI2007.12   Google Scholar

Z. Xin, Y. Mei, W. Chenglong, W. Lirong, Study of sustainable factors in universal design, IEEE 10th International Conference on Computer-Aided Industrial Design & Conceptual Design (2009) 1412-1415, https://doi.org/10.1109/CAIDCD.2009.5374950.
DOI: https://doi.org/10.1109/CAIDCD.2009.5374950   Google Scholar

S. Khodambashi, H. Gilstad, Ø. Nytrø, Usability evaluation of clinical guidelines on the web using eye-tracker, Exploring Complexity in Health: An Interdisciplinary Systems Approach, IOS Press, Amsterdam, 2016.
DOI: https://doi.org/10.1109/CBMS.2016.11   Google Scholar

S. Alismail, W. Chipidza, Accessibility evaluation of COVID-19 vaccine registration websites across the United States, Journal of the American Medical Informatics Association 28 (2021) 1990-1995, https://doi.org/10.1093/jamia/ocab105.
DOI: https://doi.org/10.1093/jamia/ocab105   Google Scholar

E. Scanlon, Z. W. Taylor, J. J. Chini, Physics webpages create barriers to participation for people with disabilities: Five steps to increase digital accessibility (2019), https://doi.org/10.48550/arXiv.1907.02906.
  Google Scholar

B. A. Zardari, Z. Hussain, A. A. Arain, W. H. Rizvi, M. S. Vighio, QUEST e-learning portal: Applying heuristic evaluation, usability testing and eye tracking, Universal Access in the Information Society 20 (2021) 531-543, https://doi.org/10.1007/s10209-020-00774-z.
DOI: https://doi.org/10.1007/s10209-020-00774-z   Google Scholar

M. Miłosz, M. Plechawska-Wójcik, M. Borys, M. Laskowski, Quality Improvement of ERP System GUI Using Expert Method: a Case Study, 6th International Conference on Human System Interactions (2013) 145-152, https://doi.org/10.1109/HSI.2013.6577815.
DOI: https://doi.org/10.1109/HSI.2013.6577815   Google Scholar

M. Miłosz, Ergonomia systemów informatycznych, Politechnika Lubelska, Lublin, 2014.
  Google Scholar

L. Cooke, Improving usability through eye tracking research, International Professional Communication Conference (2004) 195-198, https://doi.org/10.1109/IPCC.2004.1375297.
DOI: https://doi.org/10.1109/IPCC.2004.1375297   Google Scholar

A. Bojko, Eye Tracking the User Experience: A Practical Guide to Research, Rosenfeld Media, New York, 2013.
  Google Scholar

P. Weichbroth, K. Redlarski, I. Garnik, Eye-tracking web usability research, Federated Conference on Computer Science and Information Systems 8 (2016), http://dx.doi.org/10.15439/2016F127.
DOI: https://doi.org/10.15439/2016F127   Google Scholar

B. Caldwell, M. Cooper, L. G. Reid, G. Vanderheiden, Web content accessibility guidelines (WCAG) 2.0, WWW Consortium (W3C) 290 (2008), https://www.w3.org/TR/WCAG20/.
  Google Scholar

C. Ślusarczyk, WCAG 2.0 jako podstawa uniwersalnego projektowania stron internetowych, Zeszyty Naukowe Uniwersytetu Szczecińskiego. Ekonomiczne Problemy Usług 112 (2014) 461-468.
  Google Scholar

Download


Published
2023-03-30

Cited by

Marciniec, J., & Kondraciuk, D. (2023). Usability analysis of advertising websites interfaces with the use of the universal design principles. Journal of Computer Sciences Institute, 26, 33–41. https://doi.org/10.35784/jcsi.3075

Authors

Jan Marciniec 
jan.marciniec@pollub.edu.pl
Department of Computer Science, Lublin University of Technology, Nadbystrzycka 36B, 20-618 Lublin, Poland Poland

Authors

Dominik Kondraciuk 

Poland

Statistics

Abstract views: 85
PDF downloads: 139