Analysis of the ergonomics of interfaces of popular e-marketing tools

Weronika Studzińska

weronika.studzinska@pollub.edu.pl
Department of Computer Science, Lublin University of Technology (Poland)

Abstract

This article analyses the ergonomics of the interfaces of selected e-marketing tools. The main aim of the study was to verify whether all the examined tools have a similar user interface quality. The research was conducted using the cogni-tive walkthrough method, a modified LUT list with WUP scores, and a questionnaire for assessing tool usability based on Nielsen heuristics. Three tools designed for Internet monitoring were analysed - Brand24, Mention and Awario. The experiment showed that, in terms of the ergonomics of the solutions, not all tools have a similar interface quality. For two of the analysed tools, similar results and ratings were obtained, while one of them presented a noticeably lower level.


Keywords:

ergonomics of interfaces, e-marketing, cognitive walkthrough

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Published
2023-12-29

Cited by

Studzińska, W. (2023). Analysis of the ergonomics of interfaces of popular e-marketing tools. Journal of Computer Sciences Institute, 29, 325–332. https://doi.org/10.35784/jcsi.3777

Authors

Weronika Studzińska 
weronika.studzinska@pollub.edu.pl
Department of Computer Science, Lublin University of Technology Poland

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