Comparative analysis of the availability of popular social networking sites
Maciej Ciukaj
Lublin University of Technology (Poland)
Maria Skublewska-Paszkowska
maria.paszkowska@pollub.plLublin University of Technology (Poland)
https://orcid.org/0000-0002-0760-7126
Abstract
In the era of growing number of Internet users and the importance of social media, ensuring the accessibility of these platforms for all audiences has become a crucial aspect of digital inclusion. This article presents a study on the accessibility of Facebook, Instagram, X, and TikTok using Google Lighthouse and eye tracking. Two hypotheses were analyzed: H1, assuming a relationship between accessibility scores and the time to the first eye fixation on key elements of social networks, and H2, suggesting a relationship between accessibility and performance. Eye tracking research on a sample of 15 people showed that high accessibility does not always translate to ease of use, and no significant correlation between accessibility and platform performance was found.
Keywords:
social media, accessibility, usability, eyetrackerReferences
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Authors
Maciej CiukajLublin University of Technology Poland
Authors
Maria Skublewska-Paszkowskamaria.paszkowska@pollub.pl
Lublin University of Technology Poland
https://orcid.org/0000-0002-0760-7126
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