Comparative analysis of the availability of popular social networking sites

Main Article Content

DOI

Maciej Ciukaj

maciej.ciukaj@pollub.edu.pl

Maria Skublewska-Paszkowska

maria.paszkowska@pollub.pl

https://orcid.org/0000-0002-0760-7126

Abstract

In the era of growing number of Internet users and the importance of social media, ensuring the accessibility of these platforms for all audiences has become a crucial aspect of digital inclusion. This article presents a study on the accessibility of Facebook, Instagram, X, and TikTok using Google Lighthouse and eye tracking. Two hypotheses were analyzed: H1, assuming a relationship between accessibility scores and the time to the first eye fixation on key elements of social networks, and H2, suggesting a relationship between accessibility and performance. Eye tracking research on a sample of 15 people showed that high accessibility does not always translate to ease of use, and no significant correlation between accessibility and platform performance was found.

Keywords:

social media, accessibility, usability, eyetracker

References

Article Details

Ciukaj, M., & Skublewska-Paszkowska, M. (2024). Comparative analysis of the availability of popular social networking sites. Journal of Computer Sciences Institute, 32, 217–222. https://doi.org/10.35784/jcsi.6292