The Development of Organic Food Market as an Element of Sustainable Development Concept Implementation

Paweł Bryła


University of Lodz, Faculty of International and Political Studies, Department of International Marketing and Retailing, ul. Narutowicza 59a, 90-131 Lodz (Poland)


Abstract

The development of organic food market constitutes an element of a far more complex phenomenon of ecological consumption and reinforcement of a new paradigm called green marketing.

Sustainable development strategies in the agri-food industry vary widely, ranging from mainstream agriculture becoming more ecological through the development of local production and consumption networks, organic farming to fair trade. We observe a dynamic growth in the value of organic food market in developed economies. From 2004 to 2012, the size of the European organic food market doubled. Further development of organic food market depends, inter alia, on the structure of distribution channels and pricing level, long-term trends in the national income growth and the development of ecological awareness of the society.


Keywords:

sustainable development, green marketing, ecological consumption, agri-food industry, organic food, Europe

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Published
2015-01-05

Cited by

Bryła, P. (2015). The Development of Organic Food Market as an Element of Sustainable Development Concept Implementation. Problemy Ekorozwoju, 10(1), 79–88. Retrieved from https://ph.pollub.pl/index.php/preko/article/view/4930

Authors

Paweł Bryła 

University of Lodz, Faculty of International and Political Studies, Department of International Marketing and Retailing, ul. Narutowicza 59a, 90-131 Lodz Poland

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