Green Entrepreneurship as a Connector among Social, Environmental and Economic Pillars of Sustainable Development. Why Some Countries are More Agile?

Sustainable development is a concept which is diffusing through many dimensions of peoples’ life. As consumers, people can make their choices with regard to a sustainability idea. It is possible, mainly due to green entrepreneurship. Among UE members we can indicate those countries which are more engaged in ecopreneurship, and those which are less interested or ignore this issue. The main question of our research is why some UE countries outperform the others in green entrepreneurship development?

We believe that green entrepreneurship requires integration of all three pillars of sustainable development (economic, environmental and social). Only the integration of all three components can give the most satisfactory results. In our research we state that economic support from government and well-educated society create good conditions for green entrepreneurship. On this basis we put forward two hypotheses: enterprises operating in richer countries are more green-oriented and enterprises situated in countries where the society is more educated are more green-oriented.