Zachowania prośrodowiskowe w hotelach w kontekście zrównoważonego rozwoju turystyki – bariery i rekomendacje dla dalszych badań
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Głównymi celami poznawczymi artykułu są: ukazanie dotychczasowego dorobku dotyczącego badań nad zachowaniami prośrodowiskowymi w branży hotelarskiej, identyfikacja głównych barier kształtowania tego rodzaju zachowań oraz sformułowanie kierunków dalszych kierunków badań nad podjętą problematyką w kontekście zrównoważonego rozwoju turystyki. Główną metodą badawczą była systematyczna analiza literatury, lecz autorzy wykorzystali również wiedzę z własnych doświadczeń wynikających z przeprowadzania audytów jakości. Analiza dotychczas opublikowanych badań pozwoliła na identyfikację głównych barier kształtowania zachowań prośrodowiskowych w hotelach zarówno w układzie przedmiotowym (konkretnych działań i problemów), jak i podmiotowym (wszystkich osób, które powinny przejawiać zachowania prośrodowiskowe). W artykule omówiono różne teorie i modele wyjaśniające, w jaki sposób dochodzi do rozwoju zachowań prośrodowiskowych w hotelach. Na ich podstawie menedżerowie hotelowi będą mogli tworzyć własne programy edukacyjne, których celem będzie kształtowanie zachowań prośrodowiskowych.
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