Zachowania prośrodowiskowe w hotelach w kontekście zrównoważonego rozwoju turystyki – bariery i rekomendacje dla dalszych badań
Marek Bugdol
Jagiellonian University, Kraków (Polska)
Daniel Puciato
WSB University in Wrocław, Wrocław (Polska)
Tadeusz Borys
University of Zielona Góra, Zielona Góra (Polska)
Abstrakt
Głównymi celami poznawczymi artykułu są: ukazanie dotychczasowego dorobku dotyczącego badań nad zachowaniami prośrodowiskowymi w branży hotelarskiej, identyfikacja głównych barier kształtowania tego rodzaju zachowań oraz sformułowanie kierunków dalszych kierunków badań nad podjętą problematyką w kontekście zrównoważonego rozwoju turystyki. Główną metodą badawczą była systematyczna analiza literatury, lecz autorzy wykorzystali również wiedzę z własnych doświadczeń wynikających z przeprowadzania audytów jakości. Analiza dotychczas opublikowanych badań pozwoliła na identyfikację głównych barier kształtowania zachowań prośrodowiskowych w hotelach zarówno w układzie przedmiotowym (konkretnych działań i problemów), jak i podmiotowym (wszystkich osób, które powinny przejawiać zachowania prośrodowiskowe). W artykule omówiono różne teorie i modele wyjaśniające, w jaki sposób dochodzi do rozwoju zachowań prośrodowiskowych w hotelach. Na ich podstawie menedżerowie hotelowi będą mogli tworzyć własne programy edukacyjne, których celem będzie kształtowanie zachowań prośrodowiskowych.
Słowa kluczowe:
hotel, interesariusze, świadomość ekologiczna, zachowania prośrodowiskowe, zrównoważona turystykaBibliografia
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Autorzy
Marek BugdolJagiellonian University, Kraków Polska
Autorzy
Daniel PuciatoWSB University in Wrocław, Wrocław Polska
Autorzy
Tadeusz BorysUniversity of Zielona Góra, Zielona Góra Polska
Statystyki
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