Kto przemówi w obronie ochrony wody i dzikiej przyrody? Rozwiązywanie problemów zrównoważonego rozwoju poprzez marketing

AMINI M., BIENSTOCK C. C., 2014, Corporate sustainability: an integrative definition and framework to evaluate corporate practice and guide academic research, in: Journal of Cleaner Production, 76, p. 12-19.
DOI: https://doi.org/10.1016/j.jclepro.2014.02.016   Google Scholar

ASHRAFI M., ADAMS M., WALKER T. R., MAGNAN G., 2018, How corporate social responsibility can be integrated into corporate sustainability: a theoretical review of their relationships, in: International Journal of Sustainable Development & World Ecology, 25(8), p. 672-682.
DOI: https://doi.org/10.1080/13504509.2018.1471628   Google Scholar

BARNES D., 2001, Research method for the empirical investigation of the process of formation of operations strategy, in: International Journal of Operations and Production Management, 21(8), p. 1076-1095.
DOI: https://doi.org/10.1108/EUM0000000005586   Google Scholar

BARONE J.M., MIYAZAKI D.A. TAYLOR A.K., 2000, The influence of cause-related marketing on consumer choice does one good turn deserve another?, in: Journal of the Academy of Marketing Science, 28(2), p.248-262.
DOI: https://doi.org/10.1177/0092070300282006   Google Scholar

BIRKIN F., POLESIE T., LEWIS L., 2009, A new business model for sustainable development: an exploratory study using the theory of constraints in Nordic organizations, in: Business Strategy and the Environment, 18(5), p. 277-290.
DOI: https://doi.org/10.1002/bse.581   Google Scholar

BLOOM N.P., HOEFFLER S., KELLER L.K., MEZA B.E.C., 2006, How social-cause marketing affects consumer perceptions, in: MIT Sloan Management Review, 47(2), p.49-55.
  Google Scholar

BURGESS S. M., STEENKAMP J. B. E., 2006, Marketing renaissance: How research in emerging markets advances marketing science and practice, in: International Journal of Research in Marketing, 23(4), p. 337-356.
DOI: https://doi.org/10.1016/j.ijresmar.2006.08.001   Google Scholar

CHRISTOFI M., LEONIDOU E., VRONTIS D., 2015, Cause–related marketing, product innovation and extraordinary sustainable leadership: the root towards sustainability, in: Global Business and Economics Review, 17(1), p. 93-111.
DOI: https://doi.org/10.1504/GBER.2015.066533   Google Scholar

ELKINGTON J., 1998, Partnerships from cannibals with forks: The triple bottom line of 21st‐century business, in: Environmental Quality Management, 8(1), p. 37-51.
DOI: https://doi.org/10.1002/tqem.3310080106   Google Scholar

GAFFNEY O., May 2014, Sustainable Development Goals: Improving Human and Planetary Wellbeing. Global Change, Issue 82. http://www.igbp.net/download/18.62dc35801456272b46d51/1399290813740/NL82-SDGs.pdf (20.08.2019).
  Google Scholar

GREWAL D., LEVY M., KUMAR V., 2009, Customer experience management in retailing: an organizing framework, in: Journal of Retailing, 85(1), p. 1-14.
DOI: https://doi.org/10.1016/j.jretai.2009.01.001   Google Scholar

HALE T. N., MAUZERALL D. L., 2004, Thinking globally and acting locally: can the Johannesburg partnerships coordinate action on sustainable development?, in: The Journal of Environment & Development, 13(3), p. 220-239.
DOI: https://doi.org/10.1177/1070496504268699   Google Scholar

HAWKINS R., 2015, Shifting conceptualizations of ethical consumption: Cause-related marketing in India and the USA, in: Geoforum, 67, p. 172-181.
DOI: https://doi.org/10.1016/j.geoforum.2015.05.007   Google Scholar

HERRMANN K. K., 2004, Corporate social responsibility and sustainable development: the European Union initiative as a case study, in: Indiana Journal of Global Legal Studies: 11(2), Article 6.
DOI: https://doi.org/10.1353/gls.2004.0013   Google Scholar

HEWITT-TAYLOR J., 2001, Use of constant comparative analysis in qualitative research, in: Nursing Standard (through 2013), 15(42), p. 39.
DOI: https://doi.org/10.7748/ns2001.07.15.42.39.c3052   Google Scholar

THE HINDUSTAN TIMES, 2019, India’s water crisis: All actors must come together, August 29, p. 8.
  Google Scholar

JACA C., PRIETO-SANDOVAL V., PSOMAS E. L., ORMAZABAL M., 2018, What should consumer organizations do to drive environmental sustainability?, in: Journal of Cleaner Production, 181, p. 201-208.
DOI: https://doi.org/10.1016/j.jclepro.2018.01.182   Google Scholar

JONES P., COMFORT D., HILLIER D., 2018, Common Ground: the sustainable development goals and the marketing and advertising industry, in: Journal of Public Affairs, 18(2), e1619.
DOI: https://doi.org/10.1002/pa.1619   Google Scholar

KOHLBACHER F., 2006, The use of qualitative content analysis in case study research, in: Forum Qualitative Sozialforschung/Forum: Qualitative Social Research, 7(1), p. 1-30.
  Google Scholar

KOLANDAI‐MATCHETT K., 2009, Mediated communication of ‘sustainable consumption’in the alternative media: a case study exploring a message framing strategy, in: International Journal of Consumer Studies, 33(2), p. 113-125.
DOI: https://doi.org/10.1111/j.1470-6431.2009.00754.x   Google Scholar

KOLK A., VAN TULDER R., 2010, International business, corporate social responsibility and sustainable development, in: International Business Review, 19(2), p. 119-125.
DOI: https://doi.org/10.1016/j.ibusrev.2009.12.003   Google Scholar

KOSCHATE-FISCHER N., STEFAN I.V. HOYER W.D., 2012, Willingness to pay for cause-related marketing: the impact of donation amount and moderating effects, in: Journal of Marketing Research, 49(6), p.910-927.
DOI: https://doi.org/10.1509/jmr.10.0511   Google Scholar

LA FERLE, C., KUBER, G., EDWARDS, S. M., 2013, Factors impacting responses to cause-related marketing in India and the United States: Novelty, altruistic motives, and company origin, in: Journal of Business Research, 66(3), p. 364-373.
DOI: https://doi.org/10.1016/j.jbusres.2011.08.017   Google Scholar

LAFFERTY B.A., EDMONDSON D.R., 2014, A note on the role of cause type in cause related marketing, in: Journal of Business Research, 67(7), p. 1455-1460.
DOI: https://doi.org/10.1016/j.jbusres.2013.07.021   Google Scholar

NKAMNEBE A. D., 2011, Sustainability marketing in the emerging markets: imperatives, challenges, and agenda setting, in: International Journal of Emerging Markets, 6(3), p. 217-232.
DOI: https://doi.org/10.1108/17468801111144058   Google Scholar

PATTON M. Q., 2002, Qualitative research and evaluation methods, Sage, Thousand Oakes.
  Google Scholar

PAWŁOWSKI A., 2008, How many dimensions does sustainable development have?, in: Sustainable Development, 16(2), p. 81-90.
DOI: https://doi.org/10.1002/sd.339   Google Scholar

PAWŁOWSKI A., 2013, Sustainable Development and Globalization, in: Problemy Ekorozwoju/ problems of Sustainable Development, 8(2), p. 5-16.
  Google Scholar

PEATTIE K., PEATTIE S., PONTING C., 2009, Climate change: a social and commercial marketing communications challenge, in: EuroMed Journal of Business, 4(3), p. 270-286.
DOI: https://doi.org/10.1108/14502190910992693   Google Scholar

PELOZA J., LOOCK M., CERRUTI J. MUYOT M., 2012, Sustainability: how stakeholder perceptions differ from corporate reality, in: California Management Review, 55(1), p. 74-97.
DOI: https://doi.org/10.1525/cmr.2012.55.1.74   Google Scholar

POLONSKY M. J., CARLSON L., GROVE S., KANGUN N., 1997, International environmental marketing claims: real changes or simple posturing?, in: International Marketing Review, 14(4), p. 218-232.
DOI: https://doi.org/10.1108/02651339710173426   Google Scholar

ROSATI F., FARIA L. G. D., 2019, Business contribution to the Sustainable Development Agenda: Organizational factors related to early adoption of SDG reporting, in: Corporate Social Responsibility and Environmental Management, 26(3), p. 588-597.
DOI: https://doi.org/10.1002/csr.1705   Google Scholar

SEAWRIGHT J., GERRING J., 2008, Case selection techniques in case study research: A menu of qualitative and quantitative options, in: Political Research Quarterly, 61(2), p. 294-308.
DOI: https://doi.org/10.1177/1065912907313077   Google Scholar

SHAH V., August 2018, Top 5 Online Fashion Brands Dominating eCommerce Industry in India, https://www.ecomkeeda.com/top-5-online-fashionbrands-dominating-ecommerce-industry-in-india/ (21.08.2019).
  Google Scholar

SHARMA S., HART S. L., 2014, Beyond ‘saddle bag’ sustainability for business education, in: Organization & Environment, 27(1), p. 10-15.
DOI: https://doi.org/10.1177/1086026614520713   Google Scholar

SHARMA S., 2002, Research in corporate sustainability: What really matters, in: Research in corporate sustainability: The evolving theory and practice of organizations in the natural environment, eds. Sharma S. & Starik M., Edward Eiger limited: Cheltenham, U.K. and Northampton, M.A., USA, p. 1- 29.
  Google Scholar

SHEIKH S. U. R., BEISE-ZEE R., 2011, Corporate social responsibility or cause-related marketing? The role of cause specificity of CSR, in: Journal of Consumer Marketing, 28(1), p. 27-39.
DOI: https://doi.org/10.1108/07363761111101921   Google Scholar

SINGH M., 2018, Equality of Resources, Ethical Principles and Sustainable Development, in: Problemy Ekorozwoju/ Problems of Sustainable Development, 13(2), p. 185-190.
  Google Scholar

STAFFORD-SMITH M., GRIGGS D., GAFFNEY O., ULLAH F., REYERS B., KANIE N., O’CONNELL D., 2017, Integration: the key to implementing the Sustainable Development Goals, in: Sustainability Science, 12(6), p. 911-919.
DOI: https://doi.org/10.1007/s11625-016-0383-3   Google Scholar

STRAUSS A.,CORBIN J. M., 1997, Grounded theory in practice, Sage, Thousand Oaks.
  Google Scholar

UNCTAD, 2017, New Innovation Approaches to Support the Implementation of Sustainable Development Goals, United Nations, http://unctad.org/en/PublicationsLibrary/dtlstict2017d4_en.pdf (19.08.2019).
  Google Scholar

VANHAMME J., LINDGREEN A., REAST J., VAN POPERING, N., 2012, To do well by doing good: improving corporate image through cause-related marketing, in: Journal of Business Ethics, 109(3), p. 259-274.
DOI: https://doi.org/10.1007/s10551-011-1134-0   Google Scholar

VARADARAJAN P. R., MENON A., 1988, Causerelated marketing: A coalignment of marketing strategy and corporate philanthropy, in: The Journal of Marketing, 52(3), p. 58-74.
DOI: https://doi.org/10.1177/002224298805200306   Google Scholar

WORLD ANIMAL PROTECTION, September 2015, UN incorporate animal protection into 2030 Agenda for Sustainable Development, https://www.worldanimalprotection.org/news/un-incorporate-animal-protection-2030-agenda-sustainable-development (24.08.2019).
  Google Scholar

WCED, 1987, Our Common Future, Oxford University Press, New York.
  Google Scholar

YIN R.K., 1989, Case Study Research: Design and Methods, Sage, Newbury Park.
  Google Scholar