Osiągnięcie trwałej przewagi konkurencyjnej za pomocą kapitału intelektualnego i podejścia korporacyjnego: pośrednicząca rola innowacji

Huan Xiao


School of Management, Nanchang University, Nanchang 330031, Jiangxi, China (Chiny)

Dengke Yu

yudengke@ncu.edu.cn
School of Management, Nanchang University, Nanchang 330031, Jiangxi, China (Chiny)

Abstrakt

Niniejszy artykuł ma na celu omówienie wpływu kapitału intelektualnego i podejścia korporacyjnego na trwałą przewagę konkurencyjną.

Przyjęty model równania strukturalnego posłużył do analizy związków między kapitałem intelektualnym, podejściem korporacyjnym i trwałą przewagą konkurencyjną, w czym pośredniczą innowacje technologiczne i innowacje modelu biznesowego. Badania oparto na 377 przykładach z Chin.

Uzyskane wyniki wskazują, że kapitał intelektualny i podejście korporacyjne są ‘drzwiami’, które przedsiębiorstwa mogą otworzyć, aby uzyskać innowacje technologiczne i innowacje w modelu biznesowym, korzystne dla osiągnięcia i utrzymania trwałej przewagi konkurencyjnej. Artykuł dostarcza przedsiębiorcom pewnych wskazówek, aby ich przedsiębiorstwa koncentrowały się na koordynacji i równowadze kapitału intelektualnego oraz podejścia korporacyjnego, aby lepiej osiągnąć pełną integrację strategii wiodącej pod względem kosztów i strategii różnicowania na podstawie wprowadzanych innowacji technologicznych i innowacji modelu biznesowego. Taka strategia pomaga przedsiębiorstwom osiągnąć zrównoważony wzrost.

Przeprowadzone badania pokazują uczonym nową perspektywę binarną, pozwalającą odkryć źródło zrównoważonej przewagi konkurencyjnej.


Słowa kluczowe:

trwała przewaga konkurencyjna, kapitał intelektualny, podejście korporacyjne, innowacje, model równania strukturalnego

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Opublikowane
2020-01-02

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Xiao, H., & Yu, D. (2020). Osiągnięcie trwałej przewagi konkurencyjnej za pomocą kapitału intelektualnego i podejścia korporacyjnego: pośrednicząca rola innowacji. Problemy Ekorozwoju Problems of Sustainable Development, 15(1), 33–45. https://doi.org/10.35784/pe.2020.1.04

Autorzy

Huan Xiao 

School of Management, Nanchang University, Nanchang 330031, Jiangxi, China Chiny

Autorzy

Dengke Yu 
yudengke@ncu.edu.cn
School of Management, Nanchang University, Nanchang 330031, Jiangxi, China Chiny

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