Zrównoważony rozwój w mediach społecznościowych: studium przypadku konta Światowego Forum Ekonomicznego na Twitterze (obecnie X)

Jiri Preis

jpreis@fek.zcu.cz
University of West Bohemia (Czechy)
https://orcid.org/0000-0002-9123-2776

David Klika


University of West Bohemia (Czechy)
https://orcid.org/0009-0005-3380-0586

Abstrakt

Zrównoważony rozwój i media społecznościowe to dwa aktualne tematy, których połączenie może być przekonującym środkiem zmian na rzecz lepszej, zrównoważonej przyszłości. W artykule dokonano analizy profilu Światowego Forum Ekonomicznego na Twitterze, światowego lidera w promowaniu zrównoważonego rozwoju, na przestrzeni pięciu lat, od 2016 do 2020. Głównym celem tej pracy jest analiza treści i charakteru wpisów (tweetów) Światowego Forum Ekonomicznego. skupiając się na tematyce Celów Zrównoważonego Rozwoju. Wyniki prezentowane są w trzech kategoriach – skupienie geograficzne, skupienie tematyczne i najpopularniejsze treści. Wyniki mogą wskazać trend, jakie tematy i lokalizacje geograficzne związane ze zrównoważonym rozwojem są podkreślane w świecie online, jak postrzegają go odbiorcy i jak popularyzować zrównoważony rozwój wśród społeczeństwa.


Słowa kluczowe:

zrównoważony rozwój, media społecznościowe, Cele zrównoważonego rozwoju, Światowe Forum Ekonomiczne, Twitter

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Opublikowane
2024-07-01

Cited By / Share

Preis, J., & Klika, D. (2024). Zrównoważony rozwój w mediach społecznościowych: studium przypadku konta Światowego Forum Ekonomicznego na Twitterze (obecnie X). Problemy Ekorozwoju Problems of Sustainable Development, 19(2), 126–138. https://doi.org/10.35784/preko.5673

Autorzy

Jiri Preis 
jpreis@fek.zcu.cz
University of West Bohemia Czechy
https://orcid.org/0000-0002-9123-2776

Autorzy

David Klika 

University of West Bohemia Czechy
https://orcid.org/0009-0005-3380-0586

Statystyki

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PDF downloads: 113


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