Zrównoważony rozwój w mediach społecznościowych: studium przypadku konta Światowego Forum Ekonomicznego na Twitterze (obecnie X)
Jiri Preis
jpreis@fek.zcu.czUniversity of West Bohemia (Czechy)
https://orcid.org/0000-0002-9123-2776
David Klika
University of West Bohemia (Czechy)
https://orcid.org/0009-0005-3380-0586
Abstrakt
Zrównoważony rozwój i media społecznościowe to dwa aktualne tematy, których połączenie może być przekonującym środkiem zmian na rzecz lepszej, zrównoważonej przyszłości. W artykule dokonano analizy profilu Światowego Forum Ekonomicznego na Twitterze, światowego lidera w promowaniu zrównoważonego rozwoju, na przestrzeni pięciu lat, od 2016 do 2020. Głównym celem tej pracy jest analiza treści i charakteru wpisów (tweetów) Światowego Forum Ekonomicznego. skupiając się na tematyce Celów Zrównoważonego Rozwoju. Wyniki prezentowane są w trzech kategoriach – skupienie geograficzne, skupienie tematyczne i najpopularniejsze treści. Wyniki mogą wskazać trend, jakie tematy i lokalizacje geograficzne związane ze zrównoważonym rozwojem są podkreślane w świecie online, jak postrzegają go odbiorcy i jak popularyzować zrównoważony rozwój wśród społeczeństwa.
Słowa kluczowe:
zrównoważony rozwój, media społecznościowe, Cele zrównoważonego rozwoju, Światowe Forum Ekonomiczne, TwitterBibliografia
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Autorzy
Jiri Preisjpreis@fek.zcu.cz
University of West Bohemia Czechy
https://orcid.org/0000-0002-9123-2776
Statystyki
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