Prosumption as a Factor of Sustainable Development

The article raises the issue of presumption as the increasingly widespread pattern of consumer behaviour leading to independence or the significant reduction of the use of some types of services and products on the market principles. It indicated the pro-ecological conditions of this group of consumer behaviours and their importance for the practical realisation of the concept of sustainable development. It reviewed the existing approaches concerning presumption and sustainable development. Taking into account the current state of knowledge, the concept of the prosument product was proposed, which can be treated as the involvement of citizens in the potential spheres of prosument actions to achieve sustainable development and providing the tangible and intangible benefits to people involved in its creation. It has also paid attention to the key areas of prosumption which impact the natural environment, also the potential courses of action were indicated, which should be taken by the state policy makers and the non-governmental organisations for the development of prosumer activity.