Who Will Speak for the Water and the Wildlife Conservation? Solving the Problems of Sustainable Development through Cause-related Marketing

Akansha Singh; Govind Swaroop Pathak

doi:10.35784/pe.2020.2.09

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Published: Jul 1, 2020

DOI: https://doi.org/10.35784/pe.2020.2.09

Issue Vol. 15 No. 2 (2020)

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Covid-19, Environmental Engineering and the End of the World as We Know it
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Between Economy and Security. Dilemmas of Sustainable Development in the Covid-19 Era – an Example of Great Britain
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The Impact of Air Quality on Population Migration
Ke Wang, Yiwei Wang, Chun-Ping Chang

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Clean and Green – The Volkswagen Emissions Scandal: Failure of Corporate Governance?
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How Does Indonesian Scientific Production on Renewable Energy Successfully Support the Policy Design? A Journey Towards Sustainable Energy Transition
Iqbal Akbar, Dhandy Arisaktiwardhana, Prima Naomi

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Agrobiodiversity in the Logic of Environmental Sustainability and Protection of Human Rights in the Context of International and European Union law
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53-60
Integrating Behavior Into Regional Resilience Concept for Sustainable Growth: An Example of Agricultural Sector
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61-73
On Religious and Cultural Principles of Environmental Protection
Ryszard F. Sadowski

75-81
Who Will Speak for the Water and the Wildlife Conservation? Solving the Problems of Sustainable Development through Cause-related Marketing
Akansha Singh, Govind Swaroop Pathak

83-91
The Idea of Sustainable Development in Reflection on the Meaning of Knowledge and Cognition
Agnieszka Klimska

93-98
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99-110
The Principles of Sustainable Development and the Possibilities of Limiting the Global Effects of Smog by Medium-sized Cities Located in the European Union on the Example of Mikołów (Poland) and Żylina (Slovakia)
Michał Czuba

111-119
Indicators of Sustainable Use of Wildlife: Problems of Formation and Implementation in the Russian Federation
Svetlana Ivanova

121-130
Environmental Management Systems in the Context of Sustainable Development – the Identification of Open Problems
Marek Bugdol, Daniel Puciato, Tadeusz Borys

131-142
The Analysis of Government Expenditures in the European Union
Florica Mioara Serban, Carmen- Elena Stoenoiu, Ciprian Cristea

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Transformation of the Socio-economic System and the Implementation of Automation Processes in Terms of Shaping Order and Sustainability Processes
Barbara Piontek

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Ivona Huđek, Barbara Bradač Hojnik

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Evaluating the Social Sustainability Criteria of Supply Chain Management in Manufacturing Industries: A Role of BWM in MCDM
Maryam Khokhar, Yumei Hou, Muhammad Asim Rafique, Wasim Iqbal

185-194
Carbon Sequestration in Soil as a Sustainable Way of Greenhouse Effect Mitigation
Grażyna Żukowska, Magdalena Myszura, Magdalena Zdeb, Małgorzata Pawłowska

195-205
The Path of a Saint: Buddhaghosa’s Argument for Sustainable Development
Gyan Prakash

205-209
The Philosophy of Perceiving the Human Environment from the Perspective of Environmental Social Psychology and Environmental Sociology (Implications for Sustainable Environmental and Health Security)
Mariusz Ciszek

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Town-planning Organization of the Baku Industrial Region: 19th – 20th Centuries
Nargiz Abdullayeva, Tarana Bakirova, Aytan Rahmanova

223-234
World Experience in Public Administration of the Transformation of Energy-dependent Regions in the Context of Their Sustainable Development
Inna Zablodska, Yevhen Akhromkin, Andriy Akhromkin, Liubov Bielousova, Iryna Litvinova

235-244
Air Purification in Sustainable Buildings
Amelia Staszowska

245-252

DOI

https://doi.org/10.35784/pe.2020.2.09

Authors

Akansha Singh

akansha.2016dr93@ms.ism.ac.in

Department of Management Studies, Indian Institute of Technology (Indian School of Mines), Dhanbad, Jharkhand, India

Govind Swaroop Pathak

gspathak@iitism.ac.in

Department of Management Studies, Indian Institute of Technology (Indian School of Mines), Dhanbad, Jharkhand, India

Abstract

CRM is adopted by organizations as a viable business strategy to implement sustainability initiatives. The existing literature suggests the variations in the execution style of the CRM campaigns by various organizations. This study proposes Cause-related Marketing (CRM) as one of the novel approaches to combat various issues related to sustainable development. The present study is focused to understand the role of CRM in aiding private sector organizations to address the problems of sustainable development and thus support the ‘United Nations Sustainable Development Goals (SDGs)’ in an Emerging Economy India. The study attempts to integrate the various areas of focus of the CRM campaigns, the sustainability dimensions focused and the various SDGs supported. Further implications, limitations and future research directions have been discussed.

Keywords:

Sustainable Development Goals (SDGs), sustainability dimensions, triple bottom line, cause-related Marketing, qualitative study, India

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Singh, A., & Pathak, G. S. (2020). Who Will Speak for the Water and the Wildlife Conservation? Solving the Problems of Sustainable Development through Cause-related Marketing. Problemy Ekorozwoju, 15(2), 83–91. https://doi.org/10.35784/pe.2020.2.09

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