Positioning of the Amalgamated Territorial Communities of Ukraine through the Sustainable Development in the Conditions of Military Actions

Iryna Budnikevich


Department of Marketing, Innovation and Regional Development, Chernivtsi National University named after Yuri Fedkovich (Ukraine)

Olena Kolomytseva


Department of Economic Cybernetics and Marketing, Cherkasy State Technological University (Ukraine)

Yuliia Rohozian

j.s.rohozian@gmail.com
Department of Interregional Cooperation Problems, State Institution V.K. Mamutov Institute of Economic and Legal Research of the National Academy of Sciences of Ukraine, Str. Marii Kapnist 2, 323, Kyiv 03057 (Ukraine)
https://orcid.org/0000-0001-5325-4213

Inga Krupenna


Department of Marketing, Innovation and Regional Development, Chernivtsi National University named after Yuri Fedkovich (Ukraine)

Daria Zablodska


Department of Interregional Cooperation Problems, State Institution V.K. Mamutov Institute of Economic and Legal Research of the National Academy of Sciences of Ukraine (Ukraine)

Abstract

The article summarizes and analyses the scientific approaches to the determination and systematization of the positioning parameters of local level territories. The authors determined and systematized the positioning parameters of the amalgamated territorial communities in Ukraine through the prism of sustainable development elements in the conditions of military operations to form the most effective position of a particular community among other administrative-territorial units of the first level. Based on the results of the analysis of the positioning status in Ukraine, the Ukrainian regions were clustered by the number of ATCs that determined the direction of positioning. It is proved that each of the ATC deserves a worthy positioning of its territory in the eyes of the key stakeholders of its development. However, the communities of precisely Donets`k and Luhans`k regions will do just that, since they continue to receive losses from hostilities unfolding nearby.


Keywords:

positioning, amalgamated territorial communities, sustainable development, analysis, definition and systematization, region, Ukraine, military actions

CARPENTER G, 1989. Perceptual position and competitive brand strategy in a two-dimensional, 2-Brand market, in: Management Science, 35, p. 1029-1044.
DOI: https://doi.org/10.1287/mnsc.35.9.1029   Google Scholar

DOU W., LIM K., CHENTING S., 2010. Brand positioning strategy using search marketing, in: Mis Quarterly, 34(2), p. 261-279.
DOI: https://doi.org/10.2307/20721427   Google Scholar

SUNDUK A.M., 2012. Positioning of Transcarpathian region within the system ‘State – Global dimension’, in: Actual Problems of Economics, 128, p. 211-218.
  Google Scholar

ZABLODSKA I., HRECHANA S., ZABLODSKA D., 2020. The Identification of the Luhansk Region and the Region Act’s According to the Qualification of Their Sustainable Development in the Conditions of the Joint Forces Operation, in: Problemy Ekorozwoju/ Problems of Sustainable Development, 15(1), p. 197-210.
DOI: https://doi.org/10.35784/pe.2020.1.21   Google Scholar

KOLOMYTSEVA O., 2016. Positioning of regions of Ukraine in competitive environment, in: Proceedings of the 1st International Conference Contemporary Issues in Theory and Practice of Management, p. 203-209.
  Google Scholar

ANDRUSIV U., SIMKIV L., DOVGAL O. et al., 2020. Analysis of economic development of Ukraine regions based on taxonomy method, in: Management Science Letters, 10(3), p. 515-522.
DOI: https://doi.org/10.5267/j.msl.2019.9.029   Google Scholar

SHULTS S., PRYTULA H., SAMILO A., MASLOV V., 2019. The magnitude and nature of the shadow economy in Ukrainian border regions, in: Financial and credit activities: problems of theory and practice, p. 394-401.
DOI: https://doi.org/10.18371/fcaptp.v4i31.190958   Google Scholar

TAECHARUNGROJ V., MUTHUTA M., BOONCHAIYAPRUEK P., 2019. Sustainability as a place brand position: a resident-centric analysis of the ten towns in the vicinity of Bangkok, in: Place Branding and Public Diplomacy, 15(4), p. 210-228.
DOI: https://doi.org/10.1057/s41254-019-00127-5   Google Scholar

ROHOZIAN YU., NOSKOVA S., 2017. Interregional cooperation as a prerequisite for the economic development of amalgamated territorial communities in Ukraine, in: Baltic Journal of Economic Studies, 3(5), p. 383–390.
DOI: https://doi.org/10.30525/2256-0742/2017-3-5-383-390   Google Scholar

JANISZEWSKA К., INSCH A., 2012. The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement, in: Journal of International Studies, 5(1), p. 9-19.
DOI: https://doi.org/10.14254/2071-8330.2012/5-1/2   Google Scholar

KOTLER P., 1992. Marketing´s New Paradigm: What´s Really happening Out There. in: Planning Review, 20(5), p. 50-52.
DOI: https://doi.org/10.1108/eb054382   Google Scholar

BRAMEZZA I., 1996. The competitiveness of the European city and the role of urban management in improving the city’s performance. Tinbergen Institute, Rotterdam.
  Google Scholar

KOPYCHENKO G., 2014. Municipal Competitiveness Management. Moscow.
  Google Scholar

ZHUKOVA A., GAYTEROVA O., 2016. Foreign investment as a factor in the development of the regional economy, in: XI International Conference ‘Russian Regions in the Focus of Changes’, p. 263-271.
  Google Scholar

PEPCHUK S., 2016. Positioning of the region in the system of competitive relations. Cherkasy State Technological University, Cherkasy.
  Google Scholar

TERRITORY BRANDING AND MARKETING. WHAT IS THE SECRET OF THE MOST SUCCESSFUL CITIES IN UKRAINE? 2019. Partnership for Urban Development International Technical Assistance Project, Federation of Canadian Municipalities, http://pleddg.org.ua/wp-content/uploads/2019/09/Case_Study_PLEDDG_Regional_BrandingMarketing_2019.pdf (05.03.2020).
  Google Scholar

ADMINISTRATION OF THE PRESIDENT OF UKRAINE, 2015. On the Sustainable Development Strategy ‘Ukraine 2020’, https://zakon.rada.gov.ua/laws/show/5/2015 (10.03.2020).
  Google Scholar

REPRESENTATION OF THE UNITED NATIONS DEVELOPMENT PROGRAM IN UKRAINE, 2017. The Draft of Sustainable Development Strategy of Ukraine until 2030, https://www.undp.org/content/dam/ukraine/docs/SDGreports/UNDP_Strategy_v06-optimized.pdf (10.03.2020).
  Google Scholar

MINISTRY OF REGIONAL DEVELOPMENT, CONSTRUCTION AND HOUSING AND COMMUNAL SERVICES OF UKRAINE, 2016. Guidelines for the formation and implementation of forecast and program documents of socio-economic development of the amalgamated territorial communities, http://zakon.radagov.ua/rada/show/v0075858-16 (10.03.2020).
  Google Scholar

HOLYNS`KA O., MATVIENKO A., 2017. Methodology for assessing transparency of local budgets, Eastern Europe Foundation, Kyiv.
  Google Scholar

DECENTRALIZATION POWER IN UKRAINE, 2019. Indicators of the implementation of the regional budgets for the 9 months of 2019, https://decentralization.gov.ua/news/11926 (16.03.2020).
  Google Scholar

VORONTSOV P., 2019. Despite the military actions, Luhansk region seeks to develop the tourism sphere of the economy, http://www.golos.com.ua/article/317864 (16.03.2020).
  Google Scholar

Download


Published
2021-01-04

Cited by

Budnikevich, I., Kolomytseva, O., Rohozian, Y., Krupenna, I., & Zablodska, D. (2021). Positioning of the Amalgamated Territorial Communities of Ukraine through the Sustainable Development in the Conditions of Military Actions. Problemy Ekorozwoju, 16(1), 103–112. https://doi.org/10.35784/pe.2021.1.11

Authors

Iryna Budnikevich 

Department of Marketing, Innovation and Regional Development, Chernivtsi National University named after Yuri Fedkovich Ukraine

Authors

Olena Kolomytseva 

Department of Economic Cybernetics and Marketing, Cherkasy State Technological University Ukraine

Authors

Yuliia Rohozian 
j.s.rohozian@gmail.com
Department of Interregional Cooperation Problems, State Institution V.K. Mamutov Institute of Economic and Legal Research of the National Academy of Sciences of Ukraine, Str. Marii Kapnist 2, 323, Kyiv 03057 Ukraine
https://orcid.org/0000-0001-5325-4213

Authors

Inga Krupenna 

Department of Marketing, Innovation and Regional Development, Chernivtsi National University named after Yuri Fedkovich Ukraine

Authors

Daria Zablodska 

Department of Interregional Cooperation Problems, State Institution V.K. Mamutov Institute of Economic and Legal Research of the National Academy of Sciences of Ukraine Ukraine

Statistics

Abstract views: 33
PDF downloads: 6