Prosumption as a Factor of Sustainable Development
Michał Czuba
Uniwersytet Śląski w Katowicach, ul Bankowa 12 40-007 Katowice, Poland (Poland)
Abstract
The article raises the issue of presumption as the increasingly widespread pattern of consumer behaviour leading to independence or the significant reduction of the use of some types of services and products on the market principles. It indicated the pro-ecological conditions of this group of consumer behaviours and their importance for the practical realisation of the concept of sustainable development. It reviewed the existing approaches concerning presumption and sustainable development. Taking into account the current state of knowledge, the concept of the prosument product was proposed, which can be treated as the involvement of citizens in the potential spheres of prosument actions to achieve sustainable development and providing the tangible and intangible benefits to people involved in its creation. It has also paid attention to the key areas of prosumption which impact the natural environment, also the potential courses of action were indicated, which should be taken by the state policy makers and the non-governmental organisations for the development of prosumer activity.
Keywords:
prosumption, prosumer, municipal services, sustainable developmentReferences
BAJOR M., 2014, Zarządzanie energetyką prosumencką w JST – w warunkach zrównoważonego rozwoju, p. 7-9, http://www.klaster3x20.pl/sites/default/files/bajor_-_zarzadzanie_energetyka_prosumencka _w_jst.pdf (15.05.2016).
Google Scholar
BAŃKOWSKI T., ŻMIJEWSKI K., 2012, Analiza możliwości i zasadności wprowadzenia mechanizmów wsparcia gazowych mikroinstalacji kogeneracyjnych – Wsparcie Energetyki Rozproszonej – Energetyka Społeczna, Instytut E. Kwiatkowskiego, Warsaw, s. 13.
Google Scholar
BREMDAL B.A., 2011, Prosumer Oriented Business in the Energy Market, IMPROSUME Publication Series #2, p. 1-25, http://www.ncsmart.com/wp-content/uploads/2014/01/Prosumer-oriented-business-in-the-energy-market-finale.pdf (21.05.2016).
Google Scholar
BRUNS A., 2008, Blogs, Wikipedia, Second Life, and beyond. From production to produsage, Peter Lang, New York, p. 21
Google Scholar
BYWALEC C., RUDNICKI L., 2002, Konsumpcja, PWE, Warsaw, p. 130.
Google Scholar
GIBBERT M., LEIBOLD M., & PROBST G., 2002, Five Styles of Customer Knowledge Management, and How Smart Companies Use Them To Create Value, in: European Management Journal 20 (5), p. 459-469
Google Scholar
(20.05.2016).
Google Scholar
GILMORE J. H., & PINE B. J., 1996, The four faces of mass customization, in: Harvard Business Review, 75(1), p. 91-101.
Google Scholar
HEILBRUNN B. (red.), 2000, Zachowania konsumenta. Koncepcje i badania europejskie PWN, Warszawa.
Google Scholar
KOTLER P., 1986, The prosumer movement: a new challenge for marketers, in: Advances in Consumer Research 13, p. 510-513.
Google Scholar
LEBIEJKO A., 2001, Prosumer – a new trend of active consumption on the example banking services, in: Journal of Interdisciplinary Research, no. 1 (2)., p. 65.
Google Scholar
MAZUR O., & ARCHAKOVA K., 2011, Customer driven innovation, http://www.divaportal.org/smash/record.jsf?pid=diva2%3A420852 &dswid= topdog (25.05.2016).
Google Scholar
MICHAEL S., 1997, Prosuming-Marketing. Konnzeption und Anwendung, Verlag Paul Haupt, Bern, Stuttgard, Wien.
Google Scholar
MACHOWSKI J. , Ochrona środowiska. Prawo i zrównoważony rozwój, Żak, Warsaw 2003, p. 100-101.
Google Scholar
MAJOBUB W., 2014, Co-creation of Value or co-creation of Experience? Interrogations in the field of Cultural Tourism, in: International Journal of Safety and Security in Tourism, no. 7. p. 12-31.
Google Scholar
PIHL Ch., WAHHLQVIST E., 2008, Consumer-driven prosumption: The case of Swedish fashion bloggers and the emergence of new value networks, University of Gothenburg, School of Business, http://www.reser.net/materiali/priloge/slo/pihl_c_wahlqvist_e.pdf (24.05.2016).
Google Scholar
PIONTEK B., 2002, Koncepcja rozwoju zrównoważonego i trwałego Polski, PWN, Warsaw, p. 51.
Google Scholar
PRAHALAD C.K., & RAMASWAMY V., 2004, Co-creation experiences: The next practice in value creation, in: Journal of Interactive Marketing, 18(3), p. 5-14, http://doi.org/10.100 2/dir.20015 (22.05.2016).
Google Scholar
Przez zrównoważoną konsumpcję do zrównoważonego rozwoju, dokument Ministerstwa Gospodarki, 2012, http://www.mg.gov.pl/files/upload/10902/Broszura%20konsumpcja.pdf (22.05.2016).
Google Scholar
Polska Energetyka na Fali Megatrendów, 2016, http://www.econetpoland.pl/fileadmin/ahahk_polen_econet/Publikationen/FAE_Polska_energetyka_na_fali_megatrendow_Styczen_ 2016.pdf (23.05.2016).
Google Scholar
RITZER G., DEAN P., JURGENSON N., 2012, The Coming of Age of the Prosumer, in: American Behavioral Scientist, April 1, p. 379-398.
Google Scholar
RODRIGUEZ-MOLINA J.M., MARTINEZ-NUNEZ J., PEREZ-AGUIAR W., 2014, Business Models in the Smart Grid: Challenges, Opportunities and Proposals for Prosumer Profitability, smart grid; business model; prosumer, in: Energies 7, p. 21, p. 6142-6171, http://www.mdpi.com/journal/energies (24.05.2016).
Google Scholar
SKALA-PÓŹNIAK A., 2010, Zjawisko decouplingu w gospodarce w okresie transformacji, Prace Naukowe Politechniki Warszawskiej, Transport 72, p. 101-113.
Google Scholar
State of the environment report No 1/2007, European Environment Agency, 2007, http:www.eea.europa.eu/pl/publications/srodowisko-europy-2014-czwarty-raport-oceny (22.05.2016).
Google Scholar
TOFFLER A., 1980, The Third Wave, Collins, London.
Google Scholar
TOLINO A., 2010, Gaming 2.0 – Computerspile und Kulturproduktion, Analyse der Partizipation, p. 339-369.
Google Scholar
Van RAAIJ F., 2001, Konsumpcja postmodernistyczna, in: M. Lambkin, G. Foxal, R. van Raaij (eds.), Zachowanie konsumenta, koncepcje i badania europejskie, PWN, Warsaw, p. 332.
Google Scholar
Authors
Michał CzubaUniwersytet Śląski w Katowicach, ul Bankowa 12 40-007 Katowice, Poland Poland
Statistics
Abstract views: 9PDF downloads: 6
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
