Ocena konkurencyjności branży samochodowej z perspektywy odpowiedzialności społecznej

Yuhong Cao


School of Management, Shanghai University, Shanghai, 200444 (Chiny)

Jianxin You


School of Economics &Management, Tongji University, Shanghai, 200092 (Chiny)

Yongjiang Shi


Institute for Manufacturing, University of Cambridge, CB3 0FS Cambridge, UK (Wielka Brytania)

Wei Hu

angelcaoniuniu@sina.com
Anhui Cadre Institute of Economics Management, Hefei, 230008 (Polska)


Abstrakt

Artykuł przedstawia system wskaźników oparty na społecznej odpowiedzialności, uwzględniający główne wskaźniki na poziomie zatrudnienia, rządu, konsumenta, partnera biznesowego, korzyści ekologicznych i zawierający 18 elementów pozwalających ocenić konkurencyjność branży samochodowej. Na systemie wskaźników oparto ocenę modeli integrujących teorię rozszerzenia, AHP i GEM. Korzystając z przyjętego systemu i modelu oceny przeprowadzono następnie badania empiryczne. Uzyskane rezultaty pokazują, że zastosowana metodologia pozwala nie tylko rozwiązać problemy wynikające z niedociągnięć innych metod wymagających dużych baz danych, ale także pozwala na lepsze zrozumienie mechanizmów i uwarunkowań odnoszących się do tego, w jaki sposób koncepcja społecznej odpowiedzialności biznesu wpływa na konkurencyjność, a poprzez to znakomicie nadaje się do zastosowania w ocenie konkurencyjności branży samochodowej.


Słowa kluczowe:

odpowiedzialność społeczna, konkurencyjność branży samochodowej, teoria rozszerzenia, GEM

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Opublikowane
2016-07-01

Cited By / Share

Cao, Y., You, J., Shi, Y., & Hu, W. (2016). Ocena konkurencyjności branży samochodowej z perspektywy odpowiedzialności społecznej. Problemy Ekorozwoju Problems of Sustainable Development, 11(2), 89–98. Pobrano z https://ph.pollub.pl/index.php/preko/article/view/4947

Autorzy

Yuhong Cao 

School of Management, Shanghai University, Shanghai, 200444 Chiny

Autorzy

Jianxin You 

School of Economics &Management, Tongji University, Shanghai, 200092 Chiny

Autorzy

Yongjiang Shi 

Institute for Manufacturing, University of Cambridge, CB3 0FS Cambridge, UK Wielka Brytania

Autorzy

Wei Hu 
angelcaoniuniu@sina.com
Anhui Cadre Institute of Economics Management, Hefei, 230008 Polska

Statystyki

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