Advertisement in art, art in advertisement in context of public space

Formerly the advertisement was a primitive agreement between the producer and the consumer. Since the beginning of the twentieth century advertising spread on a massive scale. The universality of the impact of advertising on human life took on the sociocultural dimension. It is said not only that advertising is changing a person’s life but also that shapes his personality. The purpose of advertising is typically provide information about the product, to convince consumers of its benefits, causing interest and stimulate the desire to have the goods. However, using adver­tising, be aware of the fact that its dual nature: on the one hand, it has the character of creative arts, on the other hand, in terms of its effectiveness and efficiency impacts. The following article is an attempt to show the fine line between what is considered art has and what is commercialism. It is a representation of the changes that have taken place in the arts, which contributed to blur the boundaries between what is creative and imitative, what is public and what is not.