SEARCH ENGINE OPTIMIZATION: A REVIEW
Firas ALMUKHTAR
Imam Jaafar Al-Sadiq University (Iraq)
Nawzad MAHMOODD
Erbil Polytechnic University, Information System Engineering (Iraq)
Shahab KAREEM
shahabwk@yahoo.comErbil Polytechnic University, Information System Engineering (Iraq)
Abstract
The Search Engine has a critical role in presenting the correct pages to the user because of the availability of a huge number of websites, Search Engines such as Google use the Page Ranking Algorithm to rate web pages according to the nature of their content and their existence on the world wide web. SEO can be characterized as methodology used to elevate site keeping in mind the end goal to have a high rank i.e., top outcome. In this paper the authors present the most search engine optimization like (Google, Bing, MSN, Yahoo, etc.), and compare by the performance of the search engine optimization. The authors also present the benefits, limitation, challenges, and the search engine optimization application in business.
Keywords:
search engine optimization, Google, page ranking, Information RetrieveReferences
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Authors
Firas ALMUKHTARImam Jaafar Al-Sadiq University Iraq
Authors
Nawzad MAHMOODDErbil Polytechnic University, Information System Engineering Iraq
Authors
Shahab KAREEMshahabwk@yahoo.com
Erbil Polytechnic University, Information System Engineering Iraq
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