Photographic image in the commercial messaging as an immanent element of the city landscape

Agnieszka Chęć-Małyszek

a.chec-malyszek@pollub.pl
Department of Architecture and Urban Planning; Faculty of Civil Engineering and Architecture; Lublin University of Technology; (Poland)
https://orcid.org/0000-0001-6004-0635

Abstract

Cities, as the centres for the people’s existence, have become an ideal place for interweaving the commercial into their landscape. Advertisement has become a part of our lives and one cannot imagine today’s metropolis without billboards. In the culture of the city, the commercial has started to be an integral part of the city landscape which used to play an important role in social and cultural life of citizens creating by that a specifi c culture. Photography,invariably linked with advertisement, might be manifested by all sorts of creative actions, forming one of the most important means of creative expression. While watching commercials, we tend to notice not only what marketing profesionals are trying to sell but also how they are going to introduce the product. Advertisement is associated with a public space, infl uences its development and arrangement.


Keywords:

picture, photography, advertising, advertising photography, city landscape

Ustawa z dnia 27 marca 2003 r. o planowaniu i zagospodarowaniu przestrzennym (Dz. U. z 2015 r. poz. 199 i 443).
  Google Scholar

Iveson K., Branded cities: outdoor advertising, urban governance, and the outdoor media landscape, Antipode, 44 (1) (2012) 151–174.
  Google Scholar

Cronin A. M., Advertising and the metabolism of the city: urban spaces, commodity rhythms, Environment and Planning D, Society and Space, 24 (4) (2006) 615–632.
  Google Scholar

Portella A. A., Reeve A. R., Visual Pollution in Historic City Centers: Theoretical Concepts to Develop Commercial Signage Controls in Different Cultural Contexts, [w:] Books of Abstracts of IAPS – International Association for People-Environment Studies – Environment, Health and Sustainable Development, Alexandria, 2006.
  Google Scholar

Wilson R. T., Till B. D., Effects of Outdoor Advertising: Does Location Matter?, Psychology & Marketing, 28 (9) (2011) 909–933.
  Google Scholar

Nawrocki T., Miasta nasze a w nich… Refl eksje o wpływie reklamy zewnętrznej na miejską, Acta Universitatis Lodziensis. Folia Sociologica, 2011.
  Google Scholar

Gehl J., Miasta dla ludzi, Wydawnictwo RAM, Kraków 2014.
  Google Scholar

Szczęsna E., Poetyka reklamy, Wydawnictwo Naukowe PWN, Warszawa 2003.
  Google Scholar

http://pl.wikipedia.org/wiki/Reklama, [01.11.2008].
  Google Scholar

Janiszewska K., Korsak R., Kwarciak B., Wiedza o reklamie. Od pomysłu do efektu., Wydawca Park Edukacja 2009.
  Google Scholar

Laszczak M., Psychologia przekazu reklamowego, Wydawnictwo Profesjonalnej Szkoły Biznesu, Kraków 2000.
  Google Scholar

Golka M., Świat reklamy, Agencja Badawczo-Promocyjna „Artia”, Poznań 1994.
  Google Scholar

Kall J., Reklama, Polskie Wydawnictwo Ekonomiczne, Warszawa 2009.
  Google Scholar

Zuziak Z. K., Nowe przestrzenie podróży. Przestrzenie publiczne węzłów transportu, [w:] Przestrzeń publiczna miasta postindustrialnego (red. M. Kochanowski ), Wyd. Politechniki Gdańskiej, Gdańsk 2002.
  Google Scholar

https://pl.wikipedia.org/wiki/Fotografi a.
  Google Scholar

Beniecewicz-Miazga A., Klauziński E., Górka A., O fotografi i-historia, nurty, kierunki, mody, podział, Stowarzyszenie Fotografów CK FOTO, Warszawa 2010.
  Google Scholar

Iliński M., Raczyński J., Fotografi a w życiu codziennym, Wydawnictwo Artystyczne i Filmowe, Warszawa 1978.
  Google Scholar

Teicher G. (red.), Fototechnika, Wydawnictwo Naukowo-Techniczne, Warszawa 1982.
  Google Scholar

Fedak J., Fotografi a cyfrowa od A do Z, Muza S.A., Warszawa 2004.
  Google Scholar

Kurowicki J., Wartości estetyczne fotografi i, Oficyna Wydawnicza Wrocław 2002.
  Google Scholar

Busza J., Wobec fotografi i, Wydawnictwo COK, Warszawa 1983.
  Google Scholar

Mikosz J., Formy reklamy zewnętrznej, „Kultura – Media – Teologia”, 3 (2010) 44-58.
  Google Scholar

Burtenshaw K., Mahon N., Barfoot C., Kreatywna reklama, Warszawa 2007.
  Google Scholar

Bernstein D., Billboard! Reklama otwartej przestrzeni, Warszaw 2005.
  Google Scholar

http://www.wojtkowski.waw.pl/teksty/111/reklama-w-przestrzeni-miejskiej [27.05. 2013].
  Google Scholar

Wallis A.,: Miasto i przestrzeń. PWN, Warszawa 1987.
  Google Scholar

http://pl.m.wikpedia.org/wiki/mural.
  Google Scholar

Download


Published
2018-08-12

Cited by

Chęć-Małyszek, A. (2018) “Photographic image in the commercial messaging as an immanent element of the city landscape”, Budownictwo i Architektura, 17(2), pp. 193–204. doi: 10.24358/Bud-Arch_18_172_16.

Authors

Agnieszka Chęć-Małyszek 
a.chec-malyszek@pollub.pl
Department of Architecture and Urban Planning; Faculty of Civil Engineering and Architecture; Lublin University of Technology; Poland
https://orcid.org/0000-0001-6004-0635

Statistics

Abstract views: 239
PDF downloads: 189


License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Budownictwo i Architektura supports the open science program. The journal enables Open Access to their publications. Everyone can view, download and forward articles, provided that the terms of the license are respected.

Publishing of articles is possible after submitting a signed statement on the transfer of a license to the Journal.