Comparative analysis of the availability of cinema websites, taking into account the principles of universal design

The subject of this study is to conduct a comparative analysis of cinema websites, taking into account the principles of universal design. The universal designing is a philosophy which central assumption is to create products, including graphic interfaces so that they are accessible to as many users as possible. An accessibility is a term that describes the extent to which users of different ages, with varying degrees of physical or mental fitness, can use it. Therefore, it is essential to adapt the interface to the largest possible audience when designing the interface. In the paper the following hypothesis has been defined: "The application of universal design principles increases the accessibility of websites”. The "Multikino" website has been selected for the research, which does not require the universal design, and the website created for the purpose of this study that meets these requirements. The research methods used in the study include eye-tracking, checking compliance with WCAG (ang. Web Content Accessibility Guidelines) guidelines using the WAVE (ang. Web Accessibility Evaluation Tool) tool, and conducting an interface assessment survey.