A Process Model of Building Sustainable Competitive Advantage for Multinational Enterprises: An Empirical Case Study

Przedsiębiorstwa międzynarodowe stanowią wiodące podmioty w procesie globalnej integracji gospodarczej, których ekspansja międzynarodowa powinna uwzględniać regulacje i ograniczenia związane z ochrona środowiska.

Niniejszy artykuł, opierając się na teorii społecznej odpowiedzialności biznesu, jego wpływowi na środowisko i legalności działania, przedstawia model istotny zarówno z poziomu teorii, jak i praktyki. Model ten pokazuje, że budowanie zrównoważonej przewagi konkurencyjnej przedsiębiorstw międzynarodowych jest procesem stopniowym, zależnym od podejścia do środowiska. Zastosowanie i skuteczność proponowanego modelu wykazano na przykładzie jednego z największych zakładów chemicznych na świecie, którym jest Badische Anilin-Soda-Fabrik (BASF). Zaproponowano także przyszłe kierunki badań, tak w kontekście naukowym, jak i praktycznym.

Słowa kluczowe:

przedsiębiorstwa międzynarodowe, społeczna odpowiedzialność biznesu, wpływ biznesu na środowisko, legalność biznesu, rozwój zrównoważony

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Model procesu budowania zrównoważonej przewagi konkurencyjnej dla przedsiębiorstw międzynarodowych: studium przypadku. (2015). Problemy Ekorozwoju , 10(1), 67-78. https://ph.pollub.pl/index.php/preko/article/view/4929

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