SEARCH ENGINE OPTIMIZATION: A REVIEW
Firas ALMUKHTAR
Imam Jaafar Al-Sadiq University (Iraq)
Nawzad MAHMOODD
Erbil Polytechnic University, Information System Engineering (Iraq)
Shahab KAREEM
shahabwk@yahoo.comErbil Polytechnic University, Information System Engineering (Iraq)
Abstract
The Search Engine has a critical role in presenting the correct pages to the user because of the availability of a huge number of websites, Search Engines such as Google use the Page Ranking Algorithm to rate web pages according to the nature of their content and their existence on the world wide web. SEO can be characterized as methodology used to elevate site keeping in mind the end goal to have a high rank i.e., top outcome. In this paper the authors present the most search engine optimization like (Google, Bing, MSN, Yahoo, etc.), and compare by the performance of the search engine optimization. The authors also present the benefits, limitation, challenges, and the search engine optimization application in business.
Keywords:
search engine optimization, Google, page ranking, Information RetrieveReferences
Abdalwahid, S. M. J., Yousif, R. Z., & Kareem, S. W. (2019). Enhancing approach using hybrid Pailler and RSA for information security in BigData. Applied Computer Science, 15(4), 63–74. https://doi.org/10.23743/acs-2019-30
Google Scholar
Amin, S. (2017). Factors Influencing the Adoption of Location Based Identification in the Kurdistan Region of Iraq. University of Huddersfield.
DOI: https://doi.org/10.24086/cuesj.si.2017.n1a9
Google Scholar
Amin, S. M., Shahab, W. K., Al Azzawi, A. K., & Sivaram, M. (2018). Time Series Prediction Using SRE- NAR and SRE- ADALINE. Jour. of Adv. Research in Dynamical & Control Systems, 10(12), 1716–1726.
Google Scholar
Berman, R., & Katona, Z. (2013). The role of search engine optimization in search marketing. Marketing Science, 32(4), 644–651.
DOI: https://doi.org/10.1287/mksc.2013.0783
Google Scholar
Edosomwan, J., & Edosomwan, T. O. (2021). Comparative analysis of some search engines. South African Journal of Science, 106(11/12), 169. http://doi.org/10.4102/sajs.v106i11/12.169
DOI: https://doi.org/10.4102/sajs.v106i11/12.169
Google Scholar
Hawezi, R. S., Azeez, M. Y., & Qadir, A. A. (2019). Spell checking algorithm for agglutinative languages “Central Kurdish as an example”. 2019 International Engineering Conference (IEC) (pp. 142–146). IEEE.
DOI: https://doi.org/10.1109/IEC47844.2019.8950517
Google Scholar
Kareem, S. W. (2009). Hybrid Public Key Encryption Algorithms For E-Commerce. Salahadin University.
Google Scholar
Kareem, S., & Okur, M. C. (2018). Bayesian Network Structure Learning Using Hybrid Bee Optimization and Greedy Search. Çukurova University. Adana, Turkey.
Google Scholar
Kareem, S., & Okur, M. C. (2020a). Evaluation of Bayesian Network Structure Learning Using Elephant Swarm Water Search Algorithm. In S. C. Shi (Ed.), Handbook of Research on Advancements of Swarm Intelligence Algorithms for Solving Real-World Problems (pp. 139–159). IGI Global.
DOI: https://doi.org/10.4018/978-1-7998-3222-5.ch008
Google Scholar
Kareem, S., & Okur, M. C. (2020b). Structure Learning of Bayesian Networks Using Elephant Swarm Water Search Algorithm. International Journal of Swarm Intelligence Research, 11(2), 19–30. https://doi.org/10.4018/IJSIR.2020040102
DOI: https://doi.org/10.4018/IJSIR.2020040102
Google Scholar
Kareem, W. S., Yousif, R. Z., & Abdalwahid, S. M. J. (2020). An approach for enhancing data confidentiality in Hadoop. Indonesian Journal of Electrical Engineering and Computer Science, 20(3), 1547–1555. http://doi.org/10.11591/ijeecs.v20.i3.pp1547-1555
DOI: https://doi.org/10.11591/ijeecs.v20.i3.pp1547-1555
Google Scholar
Keti, F., & Askar, S. (2015). Emulation of software defined networks using mininet in different simulation environments. 6th International Conference on Intelligent Systems, Modelling and Simulation (pp. 205–210). IEEE. http://doi.org/10.1109/ISMS.2015.46
DOI: https://doi.org/10.1109/ISMS.2015.46
Google Scholar
King, A. B. (2008). Website Optimization. O'Reilly Media, Inc.
Google Scholar
Mohamed, J. M., & Khoshaba, F. S. (2012). Enhanced Genetic Algorithm Based on Node Codes for Mobile Robot Path Planning. Iraqi Journal of Computer Communication and Control Engineering, 12(2), 69–80.
Google Scholar
Mustafa, O., Yousif, A., & Abdulqadir, D. (2019). Improving Error Correction Stage and Expanding the Final Key using Dynamic Linear-feedback Shift Register in Sarg04 Protocol. Polytechnic Journal, 9(1), 1–6.
DOI: https://doi.org/10.25156/ptj.v9n1y2019.pp1-6
Google Scholar
Schwartz, C. (1998). Web search engines. Journal of the American Society for Information Science, 49(11), 973–982. https://doi.org/10.1002/(SICI)1097-4571(1998)49:11<973::AID-ASI3>3.0.CO;2-Z
DOI: https://doi.org/10.1002/(SICI)1097-4571(1998)49:11<973::AID-ASI3>3.0.CO;2-Z
Google Scholar
Smith, J. (2010). Be 1 on Google: 52 fast and easy search engine optimization tools to drive customers to your web site. McGraw-Hill.
Google Scholar
Thelwall, M. (2015). Web crawlers and search engines. In Jens-Erik, Link analysis: An information science approach. Emerald Group Publishing Limited.
Google Scholar
UKEssays. (November 2018). Literature Review on “The Concept of Search Engine Optimization. Retrieved from https://www.ukessays.com/essays/marketing/the-concept-of-search-engine-optimization-and-its-innovations-marketing-essay.php?vref=1
Google Scholar
Xu, L., Chen, J., & Whinston, A. (2012). Effects of the presence of organic listing in search advertising. Information Systems Research, 23(4), 1284–1302.
DOI: https://doi.org/10.1287/isre.1120.0425
Google Scholar
Yang, S., & Ghose, A. (2010). Analyzing the relationship between organic and sponsored search advertising: Positive, negative, or zero interdependence. Marketing Science, 29(4), 602–623.
DOI: https://doi.org/10.1287/mksc.1090.0552
Google Scholar
Zhang, S., & Cabage, N. (2016). Search engine optimization: Comparison of link building and social sharing. Journal of Computer Information Systems, 57(2), 148–159. https://doi.org/10.1080/08874417.2016.1183447
DOI: https://doi.org/10.1080/08874417.2016.1183447
Google Scholar
Authors
Firas ALMUKHTARImam Jaafar Al-Sadiq University Iraq
Authors
Nawzad MAHMOODDErbil Polytechnic University, Information System Engineering Iraq
Authors
Shahab KAREEMshahabwk@yahoo.com
Erbil Polytechnic University, Information System Engineering Iraq
Statistics
Abstract views: 872PDF downloads: 212
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
All articles published in Applied Computer Science are open-access and distributed under the terms of the Creative Commons Attribution 4.0 International License.
Similar Articles
- Katarzyna ORZECHOWSKA, Tymon RUBEL, Robert KURJATA, Krzysztof ZAREMBA, A DISTRIBUTED ALGORITHM FOR PROTEIN IDENTIFICATION FROM TANDEM MASS SPECTROMETRY DATA , Applied Computer Science: Vol. 18 No. 2 (2022)
- Olutayo BOYINBODE, Paul OLOTU, Kolawole AKINTOLA, DEVELOPMENT OF AN ONTOLOGY-BASED ADAPTIVE PERSONALIZED E-LEARNING SYSTEM , Applied Computer Science: Vol. 16 No. 4 (2020)
- Rumesh Edirimanne, W Madushan Fernando, Peter Nielsen, H. Niles Perera, Amila Thibbotuwawa, OPTIMIZING UNMANNED AERIAL VEHICLE BASED FOOD DELIVERY THROUGH VEHICLE ROUTING PROBLEM: A COMPARATIVE ANALYSIS OF THREE DELIVERY SYSTEMS. , Applied Computer Science: Vol. 20 No. 1 (2024)
- Wulan Dewi, Wiranto Herry Utomo, PLANT CLASSIFICATION BASED ON LEAF EDGES AND LEAF MORPHOLOGICAL VEINS USING WAVELET CONVOLUTIONAL NEURAL NETWORK , Applied Computer Science: Vol. 17 No. 1 (2021)
- Maciej NABOŻNY, ASYNCHRONOUS INFORMATION DISTRIBUTION AND CLUSTER STATE SYNCHRONIZATION , Applied Computer Science: Vol. 14 No. 1 (2018)
- Shadan Mohammed Jihad ABDALWAHID, Raghad Zuhair YOUSIF, Shahab Wahhab KAREEM, ENHANCING APPROACH USING HYBRID PAILLER AND RSA FOR INFORMATION SECURITY IN BIGDATA , Applied Computer Science: Vol. 15 No. 4 (2019)
- Noor SABAH, Ekhlas HAMEED, Muayed S AL-HUSEINY, OPTIMAL SLIDING MODE CONTROLLER DESIGN BASED ON WHALE OPTIMIZATION ALGORITHM FOR LOWER LIMB REHABILITATION ROBOT , Applied Computer Science: Vol. 17 No. 3 (2021)
- Tomasz CHMIELEWSKI, Katarzyna ZIELIŃSKA, SURVEY OF REMOTELY CONTROLLED LABORATORIES FOR RESEARCH AND EDUCATION , Applied Computer Science: Vol. 13 No. 1 (2017)
- Anna CZARNECKA, Łukasz SOBASZEK, Antoni ŚWIĆ, 2D IMAGE-BASED INDUSTRIAL ROBOT END EFFECTOR TRAJECTORY CONTROL ALGORITHM , Applied Computer Science: Vol. 14 No. 1 (2018)
- Stanisław SKULIMOWSKI, Jerzy MONTUSIEWICZ, Marcin BADUROWICZ, ENHANCING THE EFFICIENCY OF THE LEVENSHTEIN DISTANCE BASED HEURISTIC METHOD OF ARRANGING 2D APICTORIAL ELEMENTS FOR INDUSTRIAL APPLICATIONS , Applied Computer Science: Vol. 19 No. 4 (2023)
<< < 1 2 3 4 5 6 7 8 9 10 > >>
You may also start an advanced similarity search for this article.
