The analysis of the influence of a graphical user interface's design on the number and time of website visits

Izabela Wasyluk

izabela.wasyluk@pollub.edu.pl
Lublin University of Technology (Poland)

Grzegorz Kozieł


Lublin University of Technology (Poland)

Abstract

Article presents how working on a website's design can significantly influence business benefits deriving from running the site, and if it can reduce the expenses connected with investing in advertisements. The research was based on the website of an operating English language school with real needs to increase user conversion. During the tests, specific information concerning visits was collected, including the length of a visit and the number of visits paid to particular subpages. Special attention in this research was paid to changes on graphic elements such as size, colour or location on the website.


Keywords:

graphical user interface; website’s design; user conversion

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Published
2019-09-30

Cited by

Wasyluk, I., & Kozieł, G. (2019). The analysis of the influence of a graphical user interface’s design on the number and time of website visits . Journal of Computer Sciences Institute, 12, 187–192. https://doi.org/10.35784/jcsi.436

Authors

Izabela Wasyluk 
izabela.wasyluk@pollub.edu.pl
Lublin University of Technology Poland

Authors

Grzegorz Kozieł 

Lublin University of Technology Poland

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