The analysis of the influence of a graphical user interface's design on the number and time of website visits
Izabela Wasyluk
izabela.wasyluk@pollub.edu.plLublin University of Technology (Poland)
Grzegorz Kozieł
Lublin University of Technology (Poland)
Abstract
Article presents how working on a website's design can significantly influence business benefits deriving from running the site, and if it can reduce the expenses connected with investing in advertisements. The research was based on the website of an operating English language school with real needs to increase user conversion. During the tests, specific information concerning visits was collected, including the length of a visit and the number of visits paid to particular subpages. Special attention in this research was paid to changes on graphic elements such as size, colour or location on the website.
Keywords:
graphical user interface; website’s design; user conversionReferences
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[18] Eisenberg B., von Tivadar J. Q.., Always Be Testing: The Complete Guide to Google Website Optimizer. Sybex, 2008.
Wasyluk, I., & Kozieł, G. (2019). The analysis of the influence of a graphical user interface’s design on the number and time of website visits . Journal of Computer Sciences Institute, 12, 187–192. https://doi.org/10.35784/jcsi.436
Authors
Grzegorz KoziełLublin University of Technology Poland
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